Genepharma will be called as Ascent Pharmaceuticals hereby...
"Two years ago when we launched our Australian generic portfolio into Asia, we created the Ascent brand. Today we are Singapore's biggest generic pharmaceutical company with fast growing businesses in Malaysia, Thailand, Hong Kong and Vietnam where Australian regulated generics are a premium product category," he said.
Source : http://www.pharmacynews.com.au/article/name-change-for-genepharm/514819.aspx